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SEO in 2025: Key Stats and Trends

SEO never stands still. Search algorithms change, AI tools evolve, and old tactics stop working. To get results, marketers need to follow the latest SEO data and trends.

We reviewed the newest reports from HubSpot, SparkToro, Writtent and others to bring you the most important SEO statistics for 2025.

Key SEO Stats for 2025

  • 65% of Google users click on organic results.

  • 52% of keywords have informational intent.

  • 96% of top-10 websites have 1,000+ backlinks.

  • 67% of small businesses use AI for content and SEO.

  • Businesses with complete Google profiles are 70% more likely to get visits.

  • 91% of marketers say SEO improved their website performance.

  • 72% of people use Google to find local businesses.

Google Search Stats

  • Google holds 89.8% of the global search market.

  • More than 50% of people use Google to discover new brands.

  • Only 9% of users scroll to the bottom of page one.

  • 59% of users click only one page during a search session.

  • 44% of Google searches are branded.

AI in SEO

AI is now central to SEO strategies.

  • 75% of marketers use AI tools regularly.

  • Top uses: content outlines (63%) and keyword ideas (60%).

  • 66% of AI adopters saw revenue growth of 25% or more.

  • 65% of companies report better SEO results with AI.

  • 73% of consumers trust AI-generated content.

Ranking Stats

  • 96.5% of pages get no Google traffic.

  • Moving up one spot can boost CTR by 2.8%.

  • Pages with high Domain Rating rank higher.

  • Google prioritizes helpful, people-first content.

Local SEO Stats

  • 72% of people use Google to find local businesses.

  • Businesses with complete profiles are 2.7x more likely to be seen as reputable.

  • Verified profiles get about 66 direction requests per month.

  • 94% of customers avoid a business after reading bad reviews.

Keywords Stats

  • 52% of searches are informational.

  • Long-tail keywords (10–15 words) get 1.76x more clicks.

  • 94.7% of keywords have search volumes under 10.

  • Transactional keywords make up just 0.7% of searches.

Backlinks Stats

  • Top-ranking pages have 3.8x more backlinks.

  • 96% of top 10 pages have 1,000+ unique links.

  • 95% of all pages have no backlinks.

  • Paid links cost around $83 on average.

Content Marketing Stats

  • 90% of marketers use content marketing.

  • Average blog post: 1,400 words.

  • Top goals: brand awareness (87%), leads (74%), nurturing (62%).

  • 70% of users prefer blogs over ads to learn about a company.

  • Best-performing content: video (45%).

Technical SEO Stats

  • 88.5% of users leave slow-loading sites.

  • Mobile bounce rate: 56.8%.

  • Schema markup boosts CTR by 40%.

  • Only 33% of sites pass Core Web Vitals.

  • Google rewrites 60% of titles and meta descriptions.

SEO Industry Stats

  • SEO services cost $25–$199/hr, average $150.

  • Agencies charge $2,500–$5,000 per project.

  • Average SEO salary: $58,288/year.

SEO ROI Stats

  • 91% of marketers say SEO boosts performance.

  • SEO delivers an 8x ROI, double PPC.

  • Leads from search engines close at 14.6% (vs 1.7% outbound).

  • SEO campaigns pay off in 6–12 months.

Mobile SEO Stats

  • Mobile makes up 62.5% of global traffic.

  • Google owns 93.9% of the mobile search market.

  • Smartphones drive 77% of retail visits and 68% of online orders.

Video SEO Stats

  • 89% of businesses use video in marketing.

  • 82% say video increased website traffic.

  • Short-form video gives the best ROI.

  • 70% of YouTube viewers bought something after watching.

Voice Search Stats

  • 42% of Americans use voice assistants to search.

  • Siri is the most popular, with 22% share.

  • Voice search results load 52% faster than average.

B2B SEO Stats

  • Google holds 84.9% of the B2B search market.

  • 91% of B2B buyers prefer online shopping.

  • Companies posting 9+ blogs/month saw 35.8% more traffic.

  • 66% of B2B buyers discover products through search.

eCommerce SEO Stats

  • eCommerce generated $4.12 trillion in 2024.

  • Organic traffic drives 23.6% of orders.

  • eCommerce sales will hit $6+ trillion in 2025.

  • Amazon is the top online marketplace.


SEO in 2025 is driven by AI, user experience, and high-quality content. Businesses that stay updated, focus on trust, and balance risk with data-driven strategies will see the best results.


Interesses do utilizador

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    Susana Pereira